Content Summary : SAP delivers the only software that provides customer relationship management (CRM) without com­promise. Simple, flexible, and comprehensive, it drives rapid user adoption and productivity and provides quick time to value while supporting your strategic CRM initiative. It also delivers best­in­class front­office functionality and end­to­end, industry­specific processes. As your company evolves, your organization can respond immediately to market requirements and ensure that your customers are at the center of your business processes. Simple SAP enables you to drive rapid user adoption and productivity through a unified and intuitive Web­based user interface that delivers robust CRM functionality uniquely tailored for your business users. Flexible SAP helps you act immediately and grow strategically – without disruption – with flexible deployment models that include on­premise, on­demand, and hybrid options. You choose the right CRM solution for the right situations. Comprehensive SAP delivers best­in­class front­office functionality across marketing, sales and service, and all customer interaction channels. CRM solutions built on the proven and scalable SAP NetWeaver® platform support powerful analytics functionality and end­to­end, industry­specific processes. SAP NetWeaver powers SAP® software. It unifies technology components into a single platform, helping you reduce IT complexity and obtain more business value from your IT investments. SAP NetWeaver provides the best way to integrate all systems running SAP or non­SAP software.