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Willingness To Pay For Electricity From Renewable Resources A Review Of Utility Market Research
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Category : Science » Electricity
Companies as Suppliers of Electricity from Renewable Sources... Table A-2 Preferences among Fuel Sources for Use by Utility as One Source of Electricity
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Content Summary :
Attitudes toward Utility Companies as Suppliers of Electricity from RenewableSources. Ferguson (1999) found that consumersconsistently report they are more likely toidentify with utilities that supportenvironmentally sound management practices. The Colorado survey of homeowners found that widespread support exists for utilitiesto develop renewables as part of their electricity-generating mix (Farhar and Coburn 1999a). Colorado utilities seem to have a relatively goodreputation with their customers. Mosthomeowners want their utilities to do more toinvest in the development of renewable sourcesof electricity.
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