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Understanding Stock Licensing Models
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Category : Business » Stock Trading
Understanding Stock Licensing Models. S t o c k A r t i s t s A l l i . The StockArtistsAlliance, a global trade organization has created this white paper to .
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Content Summary :
Picture libraries had long existed as a niche resource for commercial and editorial image users, but it was not until the 1980s that stock started to become widely used as an alternative source. For clients accustomed to assignment pricing and dealing directly with photog-raphers, stock collections offered an attractive option for finding immediately available images without paying for the related production expenses. The original stock business model was Rights Managed (RM), also referred to as Rights Protected. This “license by use” model grew out of the traditional pricing structure and terms of assignment photography, so was universally understood and accepted by all parties - photogra-phers, agents and clients. Stock agencies maintained extensive files of RM images and promoted a select group in printed catalogs that were published several times a year. Stock agencies serviced clients by re-searching and compiling images for clients to review, and fulfilling orders by shipping them transparencies.
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