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Introduction Internet Marketing Trends
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Category : Business » Internet Marketing
incorporating the Internet into their marketing strategies in various ways. . expectation that the Internet would revolutionize business and marketing. .
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Content Summary :
INTERNET MARKETING TRENDS The impact of the Internet and World Wide Web has spurred almost every business to explore e-marketing strategiesto enrich relationships with customers, employees, and suppliers. Indeed, the characteristics and availability of thee-commerce infrastructure are driving strategic marketing planning. In Chapter 23, we saw that marketers areincorporating the Internet into their marketing strategies in various ways. In this section, we take a closer look atsome of the realities of online marketing as well as trends emerging in online marketing strategies.
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