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Used Testing To Grow Revenue With Google AdSense
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Category : Business » Google Adsense
with Google AdSense. . tips, in-depth how-to's, and product information for handymen and handywomen. across the country. .
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Challege To bolster the value of his content and offer promotions on useful, relevant products and services to readers, Carter began providing contextual ads on his own in 1996. He displayed ads containing photographs and set high standards for the information in the ads. “I made certain the ads were truthful and respectful, and I turned down more than 100 advertisers in the screening process,” explains Carter. He also achieved exceptional levels of success, with a clickthrough rate of 20 to 40 percent. “Visitors to my site are usually in a signifi cant amount of pain,” says Carter. “I want to solve their problems, and that’s what AdSense does. AdSense provides instantaneous solutions to problems that my visitors have.” The only issue was that signing up and maintaining a stable of advertisers was practically a full-time job for Carter, who preferred to focus on content development. In April 2004, Carter learned about AdSense for content sites. He recognized that
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