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Intro To Franchising Instructor Guide
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Category : Business » Franchise Business
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Content Summary :
Chapter 1: An Introduction ToFranchising What is a franchise? What are common franchise terms? What are the alternatives to franchising? What are the advantages and disadvantages of owning a franchise? What are the legal issues in franchising? WHAT IS A FRANCHISE? A franchise is the agreement or license between two legally independent parties which gives: • a person or group of people (franchisee) the right to market a product or service using thetrademark or trade name of another business (franchisor) • the franchisee the right to market a product or serviceusing the operating methods of the franchisor • the franchisee the obligation to pay the franchisor feesfor these rights • the franchisor the obligation to provide rights and support to franchisees
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