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Enterpreneur Magazine Article
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Category : Business » Franchise Business
to offer a degree course on Franchise Management. . franchising, assisted over 100 clients and has conducted over 145 franchise seminars .
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But if one were to look at these figures, a question to ask is where do franchise companies get employees whom are academically prepared for a franchise set-up company? At present, while most schools offer management courses, there is no school that offers a degree course on franchise management. Of course, one can always say, a regular diploma course can prepare one for employment in a franchise company. But if one were to consider sustained expansion through the franchise route, this paradigm needs shifting. Yes, franchise companies have survived but if one where to look at its sustainability and years and years of growth—franchise professionals are crucial and necessary. What is the main difference between managing a regular company and a franchise company? With the former, the owner or CEO is the boss and what he says stands or you suffer the consequence of being fired. In a franchise company while the franchisor has the trademark and the business system, he has to relate to owners like him—the franchisees.
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