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Special Report Affiliate Marketing 2007
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Category : Business » Affiliates
MarketingSherpa's 2007 Affiliate Marketing Survey was fielded on Feb. 22 to . "A lot of people say affiliate marketing is all about relationships – maybe it is .
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Content Summary :
We’re well into 2007 now, and many of the same issues from recent years still hamper the affiliate industry. More merchants worry about “paying twice” for traffic stemming from affiliates who use their trademarks at Google, Yahoo!, AOL, etc. Problems with malware/adware/spyware and underhanded paid search tactics continue to feed merchants’ distrust of affiliate marketing. More than anything, though, our survey results reveal that a significant lack of communication still exists between the two sides. Everyone wants to make money, but there’s a clash going on about the rules of doing it together.
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